Finding the best free video editing software should be a core part of any ecommerce entrepreneur’s video success. Stunning video content can really help boost conversions and ROI for your online store. Whether its Instagram stories, Facebook ads, or YouTube product testimonials, using the best video editing software out there will make your brand look slick and professional.
Because there are so many good options out there, to make it easier for you, in this article, we have divided the video editing software into several categories. Now, one thing to note here is that the categorization is not hard and fast, and hence, editing software mentioned in one category can be used for other categories also. However, if a video editor is mentioned in one category, it means that it is more suited for that work. With that out of the way, let’s begin.
If you are a Windows user and looking for a good video editing software which is capable yet beginner friendly, Adobe Premiere Elements is to the software to go for. I know at $99.99, it is not exactly cheap, however, I still think that it is good for beginners who are willing to spend a little money. Those looking for a free alternative should go for Shotcut, which I mentioned earlier (best video editors for YouTube). I prefer Premier Elements because of a few reasons. Firstly, just like iMovie acts as a great primer for Final Cut, Premiere Elements is the stepping stone to Premiere Pro. If you see yourself as a professional video editor few months down the line, you should start in such a way that you can reach there. You will have to switch to a professional grade video editing software in the future, so why not start with something which will help you do just that. For me, that alone is a reason you should consider this one. You will also love it sleek interface along with its natural and intuitive editing environment. It also comes with all the horsepower that you will need as a beginner. if you are serious about video editing, you should start with this one.
It is worth pointing out here that Adobe Premiere Elements is also well integrated with other Adobe programs in the Adobe Creative Suite, including Adobe Photoshop Elements. Photoshop is definitely an excellent program (if you’re interested in learning Photoshop, check out this cool course on mastering Adobe Photoshop) and it can actually be used to edit any image on the Adobe Premiere Elements timeline. So if you’re already an Adobe user, Adobe Premiere Elements is definitely a solid option. If you are interested in learning how to use the software, it’s definitely worth taking this Adobe Premiere Elements training course.
Horizon is a simple app that enables users to capture videos horizontally no matter the position of their phone. When we rush to capture a moment we may forget to tilt the phone and capture the action horizontally. This app can help you solve that problem: all footage shot in the app is captured horizontally no matter how you tilt your phone. Check out this demo to see how it works. Avoid vertically captured videos and shoot quick videos in the Horizon app.
Filmora9 covers all the basic video editing, color grading and audio editing features, so there will be no need to switch to several editing tools when making videos. Besides, you can use the Chroma Keying/Green screen features to make creative videos. There’re many built-in music and sound effect library, title & text templates and filter, transition, overlay, elements and effects presets for compositing a video in a faster way.
iMovie is my favourite video editor to I recommend to beginners. It’s a shame that the software is exclusive to macOS and hence neither Windows nor Linux user can enjoy this editor. However, If you do own a Mac, you must know that iMovie comes pre-installed with your Mac which essentially makes it free. But that’s not what makes it best for beginners. The best part about iMovie is its simple and intuitive interface which is really easy to figure out, even without help. Also, Apple’s optimisation makes iMovie a really snappy editor which can be used even on older Macs without any problem. As a beginner, iMovie is the best video editor you can use on a Mac. I say this especially because iMovie acts as a really good primer for Final Cut Pro, which you are essentially going to use as you get more and more comfortable with video editing and iMovie no longer satisfies your requirements.
As its interface is so clear, it lacks timeline, so you can't add filters and transitions. The whole design of Avidemux is that many functions are for practical use, not stylish purpose. If your needs is very basic, this free video editing software is a choice. For advanced video editing, it can't let you have more controls. The good thing is you can use it smoothly and learn it quicly if you are a new users in video editing industry.
Tips: Most of the free video editors are feature limited, they are easy to use and can meet almost all of your basic video demands like cutting, trimming, cropping, or rotating. I have also found some professional video editing software which provide a light free version, so you can achieve some cool effects with those FREE yet Powerful video editor on Windows. However, these powerful video editing software may have high system and computer performance requirement. Some of these editing software also need a steep learning curve. For those who want to create high quality videos in a quicker way, you can use some paid video editors such as Filmora9. Check the video below to find out how Filmora9 can help you in editing videos.