Easiest Video Editing Software

Horizon is a simple app that enables users to capture videos horizontally no matter the position of their phone. When we rush to capture a moment we may forget to tilt the phone and capture the action horizontally. This app can help you solve that problem: all footage shot in the app is captured horizontally no matter how you tilt your phone. Check out this demo to see how it works. Avoid vertically captured videos and shoot quick videos in the Horizon app.
Overall, Pinnacle simplifies the editing process. The latest version features new PiP controls, which allow you to add new video into an already existing video. Other editing tools include a pan and zoom tool, a color correction tool, and audio capabilities. It also features several editing tools typically only found in more professional grade editing programs, including a chroma key tool.
Adobe Premiere Elements, also considered a consumer-level editing program, is a great option when it comes to easy video editing programs. Basic editing tools are situated within the Effects Control palette. DVD authoring is also painless with Adobe Premiere Elements. The program provides 33 DVD menu templates and you can also design them manually. Beyond this, however, Adobe Premiere Elements also offers more advanced editing options.

We all love Instagram. But, as an ecommerce store owner you know the importance of making your brand look professional. Take your Instagram stories to the next level with these video editing apps. By the way, all the mobile video editing apps listed above also work great for Instagram, too. These video editing apps, however, have been designed specifically with the Instagram platform in mind.


Finding the best free video editing software should be a core part of any ecommerce entrepreneur’s video success. Stunning video content can really help boost conversions and ROI for your online store. Whether its Instagram stories, Facebook ads, or YouTube product testimonials, using the best video editing software out there will make your brand look slick and professional.

iMovie is my favourite video editor to I recommend to beginners. It’s a shame that the software is exclusive to macOS and hence neither Windows nor Linux user can enjoy this editor. However, If you do own a Mac, you must know that iMovie comes pre-installed with your Mac which essentially makes it free. But that’s not what makes it best for beginners. The best part about iMovie is its simple and intuitive interface which is really easy to figure out, even without help. Also, Apple’s optimisation makes iMovie a really snappy editor which can be used even on older Macs without any problem. As a beginner, iMovie is the best video editor you can use on a Mac. I say this especially because iMovie acts as a really good primer for Final Cut Pro, which you are essentially going to use as you get more and more comfortable with video editing and iMovie no longer satisfies your requirements.

We have already covered a lot of video editing software, however, if for some reason none of them satisfy your needs, these are some other popular and good video editing software that you might want to consider. I know people who don’t like to buy Adobe products as they employ a subscription-based price. Many people don’t own a Mac, hence Final Cut is out of the picture. Basically, if there is any reason which is stopping you from investing time and money on any of the above-mentioned software, here are some other great options for you.


If you are looking for a professional-grade video editing software for Linux, it doesn’t get better than Lightworks. What best about Lightworks is that it offers a free version along with its paid version. So, if you are just starting out you can start with the free version and then upgrade to the paid version, once you are comfortable with your video editing skills. The company also offers a good selection of tutorial videos to get you started on your video editing journey. When it comes to features, Lightworks doesn’t disappoint. The editor natively supports almost all the video formats you can think of. When it comes to exporting the software comes with a dedicated web export (MPEG4/H.264), so your videos are share-ready as soon as you complete your editing process. It also supports multi-cam editing and can support 4K content really well. The bottom line is, this is one of the best professional-grade video editing software you can get on Linux, Period.
It is worth pointing out here that Adobe Premiere Elements is also well integrated with other Adobe programs in the Adobe Creative Suite, including Adobe Photoshop Elements. Photoshop is definitely an excellent program (if you’re interested in learning Photoshop, check out this cool course on mastering Adobe Photoshop) and it can actually be used to edit any image on the Adobe Premiere Elements timeline. So if you’re already an Adobe user, Adobe Premiere Elements is definitely a solid option. If you are interested in learning how to use the software, it’s definitely worth taking this Adobe Premiere Elements training course.
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