Easiest Video Editing Software

We all love Instagram. But, as an ecommerce store owner you know the importance of making your brand look professional. Take your Instagram stories to the next level with these video editing apps. By the way, all the mobile video editing apps listed above also work great for Instagram, too. These video editing apps, however, have been designed specifically with the Instagram platform in mind.
Hi Lance, thanks for an informative article. I’m currently editing my YouTube videos on a 5year old laptop and Movie Maker. My problem is it crashes a lot and I have to exit and start over. I would like something with more features than Movie Maker and am also in the market for a new computer. Filmora or Power Director seems like it would fit my needs, but my question is what should I be looking for in a computer to handle all the video editing. Processor, graphics card, RAM, etc. Thanks again.

iMovie is my favourite video editor to I recommend to beginners. It’s a shame that the software is exclusive to macOS and hence neither Windows nor Linux user can enjoy this editor. However, If you do own a Mac, you must know that iMovie comes pre-installed with your Mac which essentially makes it free. But that’s not what makes it best for beginners. The best part about iMovie is its simple and intuitive interface which is really easy to figure out, even without help. Also, Apple’s optimisation makes iMovie a really snappy editor which can be used even on older Macs without any problem. As a beginner, iMovie is the best video editor you can use on a Mac. I say this especially because iMovie acts as a really good primer for Final Cut Pro, which you are essentially going to use as you get more and more comfortable with video editing and iMovie no longer satisfies your requirements.

We all love Instagram. But, as an ecommerce store owner you know the importance of making your brand look professional. Take your Instagram stories to the next level with these video editing apps. By the way, all the mobile video editing apps listed above also work great for Instagram, too. These video editing apps, however, have been designed specifically with the Instagram platform in mind.
You can also use the build-in video converter tools to freely convert video/audio format to another format. It is a non-linear tool, which means you can place video clips in the timeline freely. You can also export your video to IG, FB and YouTube, which is powerful as a free video editor. You can also edit 4K and HD videos. For this point, not every free video editor can do.
Hi Lance, thanks for an informative article. I’m currently editing my YouTube videos on a 5year old laptop and Movie Maker. My problem is it crashes a lot and I have to exit and start over. I would like something with more features than Movie Maker and am also in the market for a new computer. Filmora or Power Director seems like it would fit my needs, but my question is what should I be looking for in a computer to handle all the video editing. Processor, graphics card, RAM, etc. Thanks again.
Because there are so many good options out there, to make it easier for you, in this article, we have divided the video editing software into several categories. Now, one thing to note here is that the categorization is not hard and fast, and hence, editing software mentioned in one category can be used for other categories also. However, if a video editor is mentioned in one category, it means that it is more suited for that work. With that out of the way, let’s begin.
This tool is known for its wide set of professional level features that suit to colorists, editors and professional video makers. You can mix, edit, record, sweeten and master audio signals with the full 3D audio space while working on 1000 different channels. It can also help you to change lip color, brightening eyes, and smoothing skin tones as per the requirement of the video.

Anchor Video Maker, available on iOS and Android, is great for making audio content much more engaging. Don’t let those audio files go to waste: awesome videos can also start life as soundbites. This app automatically transcribes your audio files or podcasts into Instagram friendly videos. Check out this article, for a demo, tutorial, and download links.


It is one of the cheapest full-fledged video editing software out there. The software focuses more on effects, transitions, and color correction. It provides with a precise multi-track editing environment with customisable workspaces. It also supports both 4K and multi-cam video editing along with power audio-editing tools with royalty-free music, voice-over effects and more. Just like others, it also supports most of the popular video and audio formats, so whatever format your footage is in, you don’t have to worry about compatibility issues. Basically, if you are looking for a cheap video editing software with lots of cool features, this one is the one to get.
If you are a budding YouTuber and you need a software which is not only free but also doesn’t cut down on features, look no further than Shotcut. Shotcut is an open source and free video editor which provides you with all the editing tool you will ever need. Since the editor is open source and completely free, if you are just starting out, it’s a great place to learn the basics of video editing without investing any money. Most of the video editors follow the same editing basics, hence once you are ready to move to a professional grade editing software like Premiere Pro or Final Cut, the switch won’t be that hard. The best part about using Shotcut is that despite being free it doesn’t cut down on too many features. The editor supports a wide variety of video and audio formats with a good selection of effects and color correction tools. Also, Shotcut is available for Mac, Windows, and Linux, so no matter which OS you are running, you can install and use Shotcut on your device.
This tool is known for its wide set of professional level features that suit to colorists, editors and professional video makers. You can mix, edit, record, sweeten and master audio signals with the full 3D audio space while working on 1000 different channels. It can also help you to change lip color, brightening eyes, and smoothing skin tones as per the requirement of the video.
Finding the best free video editing software should be a core part of any ecommerce entrepreneur’s video success. Stunning video content can really help boost conversions and ROI for your online store. Whether its Instagram stories, Facebook ads, or YouTube product testimonials, using the best video editing software out there will make your brand look slick and professional.
You might find that the free video editing software above are either too simple to meet your demends like audio editing and color correction, or too difficult to understand the workflow, then you should look at Wondershare Filmora9, which has significant improvement in overall performance, making the product faster, more powerful, and taking the user editing experience to a new level. 
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