Easiest Video Editing Software

Finding the best free video editing software should be a core part of any ecommerce entrepreneur’s video success. Stunning video content can really help boost conversions and ROI for your online store. Whether its Instagram stories, Facebook ads, or YouTube product testimonials, using the best video editing software out there will make your brand look slick and professional.
With Camtasia, you can record on-screen activities and organize the footage into professional looking videos. You can also import and edit video clips, music, and images and add interactive content, such as in-video quizzing or in-video links. Once completed, projects can easily be exported to Flash or HTML5, and watched on PCs, Macs, iPads, Android tablets, and most Android smartphones. Camtasia is very easy to use and ideal for creating marketing or tutorial videos, which can easily be integrated into powerpoint slideshows or other kinds of presentations. But if you are interested in creating longer movies or films, it might not be the best option. To learn the fundamentals of the program, check out this great Camtasia Studio tutorial or this course on Camtasia essentials.
If you are looking for a full professional grade video editor which is also free, Hit Film Express is your best bet. The only con of using this software is the one which is same for any professional grade software, that is, you will have to invest a considerable amount of time in learning it. On the scale of video editor learning process, this one falls on the harder side. However, if you are ready to invest your time, Hit Film Express can become the only editing software that you are ever going to need. It has everything that you will need to support your expanding editing skills. The editor supports almost every know video and audio format and has over 180 visual effects which you can use. The company also keeps a great selection of free tutorials which can get you started. However, as I said earlier, you will need to invest a considerable amount of time in learning this one. Also, the editor is a little heavy on the resources so you will need a good system to run it smoothly.
It is one of the cheapest full-fledged video editing software out there. The software focuses more on effects, transitions, and color correction. It provides with a precise multi-track editing environment with customisable workspaces. It also supports both 4K and multi-cam video editing along with power audio-editing tools with royalty-free music, voice-over effects and more. Just like others, it also supports most of the popular video and audio formats, so whatever format your footage is in, you don’t have to worry about compatibility issues. Basically, if you are looking for a cheap video editing software with lots of cool features, this one is the one to get.
If you can’t afford to pay for the Sony Vegas Pro 15, you should look at the Cyberlink Power Director 16 which provides you with a great editing environment at almost 3rd of a price. Despite being cheap, Power Director 16 is no slouch when it comes to video editing. It is regularly updated and adds the newest feature as soon as possible. It was one of the first video editing software to add support for 360-degree video editing. Like DaVinci Resolve, this one also focuses heavily on color correction and provides you with a plethora of tools to get that perfect tint on your videos. Other features include support for a wide variety of audio, video, and image format along with support for multi-cam editing.
HitFilm Express is one of the more professional video editors to make the list. It contains all the features you would expect from a basic editor (splicing, trimming, and audio editing) plus much more. While some users may find HitFilm a little advanced, it’s certainly one of the best all round free video editors out there. The free package includes over 180 special effects.

If you are a Mac user, I don’t think you should even consider buying any other editing software other than Final Cut Pro X. The only reason to choose any other software like Premiere Pro over the Final Cut is if you had already invested considerable time in learning some other video editor and just switched to Mac. However, if you are just starting out, Final Cut Pro is the best option for you as it is a beast on a Mac. Apple’s software are just so in sync with their hardware that you get the best possible performance. However, performance is not only the play here, as Final Cut is as powerful as any other video editor on this list. Not only that, if you are a beginner and ready to invest time and money in this software, you will find that it is one of the easier video editing software to get used to. As I said, if you are on a Mac and you can afford it, buy this one without hesitation.
If you are looking for a full professional grade video editor which is also free, Hit Film Express is your best bet. The only con of using this software is the one which is same for any professional grade software, that is, you will have to invest a considerable amount of time in learning it. On the scale of video editor learning process, this one falls on the harder side. However, if you are ready to invest your time, Hit Film Express can become the only editing software that you are ever going to need. It has everything that you will need to support your expanding editing skills. The editor supports almost every know video and audio format and has over 180 visual effects which you can use. The company also keeps a great selection of free tutorials which can get you started. However, as I said earlier, you will need to invest a considerable amount of time in learning this one. Also, the editor is a little heavy on the resources so you will need a good system to run it smoothly.
We have already covered a lot of video editing software, however, if for some reason none of them satisfy your needs, these are some other popular and good video editing software that you might want to consider. I know people who don’t like to buy Adobe products as they employ a subscription-based price. Many people don’t own a Mac, hence Final Cut is out of the picture. Basically, if there is any reason which is stopping you from investing time and money on any of the above-mentioned software, here are some other great options for you.
Adobe Premiere Elements, also considered a consumer-level editing program, is a great option when it comes to easy video editing programs. Basic editing tools are situated within the Effects Control palette. DVD authoring is also painless with Adobe Premiere Elements. The program provides 33 DVD menu templates and you can also design them manually. Beyond this, however, Adobe Premiere Elements also offers more advanced editing options.
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