Finding the best free video editing software should be a core part of any ecommerce entrepreneur’s video success. Stunning video content can really help boost conversions and ROI for your online store. Whether its Instagram stories, Facebook ads, or YouTube product testimonials, using the best video editing software out there will make your brand look slick and professional.
With Camtasia, you can record on-screen activities and organize the footage into professional looking videos. You can also import and edit video clips, music, and images and add interactive content, such as in-video quizzing or in-video links. Once completed, projects can easily be exported to Flash or HTML5, and watched on PCs, Macs, iPads, Android tablets, and most Android smartphones. Camtasia is very easy to use and ideal for creating marketing or tutorial videos, which can easily be integrated into powerpoint slideshows or other kinds of presentations. But if you are interested in creating longer movies or films, it might not be the best option. To learn the fundamentals of the program, check out this great Camtasia Studio tutorial or this course on Camtasia essentials.
Okay, I know that this is not strictly a video editor, however, I still wanted to include this on the list for people who are mainly looking to create graphics and visual effects for videos. In fact, learning Motion Graphics and Visual Effects has become a required skill set for any video editor. If you call yourself a video editor, you need to learn at least the basics of motion graphics, and there is no software better than Adobe After Effects which can help you do that. Whether you use Final Cut or Adobe Premiere Pro, After Effects is the go-to tool for editors who want to add motion graphics and visual effects to their videos. Whether you are a beginner or a Pro video editor, if you want to get into things like motion graphics, visual effects, animations, and special effects, this is the place to start.
Generally I don’t suggest Avid Media Composer to anyone because it’s such a high-end product, however, recently the company has released a free version of their video editor called the “Avid Media Composer | First” and it’s a great news for all the budding video editors out there. If you have not heard about Avid before, it’s because it is a software used by professionals taking on big projects. Your favourite movies and tv-shows are edited on Avid. Movies like the Guardian of Galaxy (vol. 2), the Martian, and Baby Driver have been edited using Avid. So, know this, if you are trying to take on a big project, like a feature film or a tv-series Avid is the industry leader here. That being said, the pro version of Avid costs you $49.99/month and there’s that. However, since they have released a free version with restrictions which will only affect users who want the full power of the editor, it has become accessible to normal customers. So, if you want to experience a true professional grade video editor give Avid Media Composer | First a try.
Recording your own video footage is becoming easier and easier. Most cellphones have basic video cameras and with sharing platforms like Vimeo and YouTube and applications like Vine, more and more people are becoming involved in amateur video making. If you’re interesting in making your own videos or films, you don’t have to stay at the amateur level. A good video editing program can turn raw footage into a high quality, professional work.