Easiest Video Editing Software

Is there such a thing as a SIMPLE video editor that allows 1) video capture from our digital cameras, 2) editing capability that allows us to delete unimportant frames (Ex. I’m shooting and a UPS truck enters, blocking our shot or we take video of other people not subject matter). I pull the frame down onto a track or story board, deleting from either end of all the frames. 3) movie maker then makes the final video movie. Nothing fancy, just documentary video.
We all love Instagram. But, as an ecommerce store owner you know the importance of making your brand look professional. Take your Instagram stories to the next level with these video editing apps. By the way, all the mobile video editing apps listed above also work great for Instagram, too. These video editing apps, however, have been designed specifically with the Instagram platform in mind.
If you had access to the video editing pro level, then you must try DaVinci Resolve 14. Except for multi-camera editing, 3D editing, motion blur effects, and spatial noise reduction which are only available on the paid version DaVinci Resolve Studio, you can almost do any professional video/audio editing and color correction with DaVinci Resolve 14.

Good old iMovie comes baked into Mac OS. Like most native Mac apps, this video editor is very intuitive to use. It features a drag and drop interface. Mac users can use iMovie as a playground for learning the basics of video editing. Once you are up to speed, you may find that alternative video editing software in this list may better suit your needs.
Good old iMovie comes baked into Mac OS. Like most native Mac apps, this video editor is very intuitive to use. It features a drag and drop interface. Mac users can use iMovie as a playground for learning the basics of video editing. Once you are up to speed, you may find that alternative video editing software in this list may better suit your needs.

With Camtasia, you can record on-screen activities and organize the footage into professional looking videos. You can also import and edit video clips, music, and images and add interactive content, such as in-video quizzing or in-video links. Once completed, projects can easily be exported to Flash or HTML5, and watched on PCs, Macs, iPads, Android tablets, and most Android smartphones. Camtasia is very easy to use and ideal for creating marketing or tutorial videos, which can easily be integrated into powerpoint slideshows or other kinds of presentations. But if you are interested in creating longer movies or films, it might not be the best option. To learn the fundamentals of the program, check out this great Camtasia Studio tutorial or this course on Camtasia essentials.

Finding the best free video editing software should be a core part of any ecommerce entrepreneur’s video success. Stunning video content can really help boost conversions and ROI for your online store. Whether its Instagram stories, Facebook ads, or YouTube product testimonials, using the best video editing software out there will make your brand look slick and professional.


Hi Lance, thanks for an informative article. I’m currently editing my YouTube videos on a 5year old laptop and Movie Maker. My problem is it crashes a lot and I have to exit and start over. I would like something with more features than Movie Maker and am also in the market for a new computer. Filmora or Power Director seems like it would fit my needs, but my question is what should I be looking for in a computer to handle all the video editing. Processor, graphics card, RAM, etc. Thanks again.
Recording your own video footage is becoming easier and easier. Most cellphones have basic video cameras and with sharing platforms like Vimeo and YouTube and applications like Vine, more and more people are becoming involved in amateur video making. If you’re interesting in making your own videos or films, you don’t have to stay at the amateur level.  A good video editing program can turn raw footage into a high quality, professional work.
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