Easiest Video Editing Software

Finding the best free video editing software should be a core part of any ecommerce entrepreneur’s video success. Stunning video content can really help boost conversions and ROI for your online store. Whether its Instagram stories, Facebook ads, or YouTube product testimonials, using the best video editing software out there will make your brand look slick and professional.

If you are a Mac user, I don’t think you should even consider buying any other editing software other than Final Cut Pro X. The only reason to choose any other software like Premiere Pro over the Final Cut is if you had already invested considerable time in learning some other video editor and just switched to Mac. However, if you are just starting out, Final Cut Pro is the best option for you as it is a beast on a Mac. Apple’s software are just so in sync with their hardware that you get the best possible performance. However, performance is not only the play here, as Final Cut is as powerful as any other video editor on this list. Not only that, if you are a beginner and ready to invest time and money in this software, you will find that it is one of the easier video editing software to get used to. As I said, if you are on a Mac and you can afford it, buy this one without hesitation.
If you are looking for a full professional grade video editor which is also free, Hit Film Express is your best bet. The only con of using this software is the one which is same for any professional grade software, that is, you will have to invest a considerable amount of time in learning it. On the scale of video editor learning process, this one falls on the harder side. However, if you are ready to invest your time, Hit Film Express can become the only editing software that you are ever going to need. It has everything that you will need to support your expanding editing skills. The editor supports almost every know video and audio format and has over 180 visual effects which you can use. The company also keeps a great selection of free tutorials which can get you started. However, as I said earlier, you will need to invest a considerable amount of time in learning this one. Also, the editor is a little heavy on the resources so you will need a good system to run it smoothly.

We have already covered a lot of video editing software, however, if for some reason none of them satisfy your needs, these are some other popular and good video editing software that you might want to consider. I know people who don’t like to buy Adobe products as they employ a subscription-based price. Many people don’t own a Mac, hence Final Cut is out of the picture. Basically, if there is any reason which is stopping you from investing time and money on any of the above-mentioned software, here are some other great options for you.


If you had access to the video editing pro level, then you must try DaVinci Resolve 14. Except for multi-camera editing, 3D editing, motion blur effects, and spatial noise reduction which are only available on the paid version DaVinci Resolve Studio, you can almost do any professional video/audio editing and color correction with DaVinci Resolve 14.
If you are looking for a full professional grade video editor which is also free, Hit Film Express is your best bet. The only con of using this software is the one which is same for any professional grade software, that is, you will have to invest a considerable amount of time in learning it. On the scale of video editor learning process, this one falls on the harder side. However, if you are ready to invest your time, Hit Film Express can become the only editing software that you are ever going to need. It has everything that you will need to support your expanding editing skills. The editor supports almost every know video and audio format and has over 180 visual effects which you can use. The company also keeps a great selection of free tutorials which can get you started. However, as I said earlier, you will need to invest a considerable amount of time in learning this one. Also, the editor is a little heavy on the resources so you will need a good system to run it smoothly.
Like iMovie, Pinnacle is also considered to be a consumer-level editing program. It features an easy, user-friendly interface, with tools divided into three easy categories: capture, edit, and make movie. Unlike many other consumer-level editing programs, Pinnacle Studio Plus allows you to control brightness, contrast, hue, saturation and audio levels both before and during capture. Editing is made easy with two visual modes, storyboard and timeline, so you can easily see your movie and make creative choices.
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