The pace of video creation is also accelerating as video production studios and digital marketing companies seek to better cater to millennials -- the first digitally native generation, for that matter -- and to teens. More than half of organization in the study said they create video content at least thrice a week, and 56% said they create video content daily.
Michael Muchmore is PC Magazine's lead analyst for software and web applications. A native New Yorker, he has at various times headed up PC Magazine's coverage of Web development, enterprise software, and display technologies. Michael cowrote one of the first overviews of web services for a general audience. Before that he worked on PC Magazine's Solutions section, which covered programming techniques as well as tips on using popular office software. He previously covered services and software for ExtremeTech.com.
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Though Mac users don't have the sheer number of software choices available for PCs, Apple fans interested in editing video are well served, by four products in particular. At the entry level, the surprisingly capable and enjoyable-to-use iMovie comes free with every Mac sold since at least 2011. iMovie only offers two video tracks, but does good job with chroma-keying, and its Trailers feature makes it easy to produce slick, Hollywood-style productions.
Support for 4K video source content has become pretty standard in video editing software, and pro software already supports up to 8K, which isn't useful unless you have a full-size movie theater. The support for 4K formats varies among the consumer products. For example, some but not all of the applications can import Sony XAVC and XAVC-S formats, which are used by Sony's popular DSLRs, mirrorless cameras, camcorders, and professional video cameras. The same holds true for the H.265 High Efficiency Video Coding (HEVC) standard. Most of the applications here now can import and export HEVC, though there are still a few holdouts.
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