Free video editing software often comes with legal and technical limitations, however. Some widely used codecs require licensing fees on the part of the software maker, meaning they can't offer free software that can handle these standard file formats. That said, the impressive open-source Shotcut does a lot of the same things that the paid applications in this roundup do, including things like chroma-keying and picture-in-picture. Shotcut is completely open-source and free, while another free option, Lightworks has paid options that remove a 720p output resolution limit. Note also that both Shotcut and Lightworks run on Linux as well as Windows and Mac.
I've been seeing a lot of attention paid to creating title effects in the applications over the past year. Apple Final Cut Pro X has added 3D title creation, which is pretty spiffy, letting you extrude 2D titles and rotate them on three axes. Corel VideoStudio in its latest version also adds 3D Titling, though not as powerful as Apple's. PowerDirector's Title Designer offers transparency, gradient color, border, blur level, and reflection in titles; Magix has impressive title templates, complete with animations. Premiere Elements offers a nifty title effect in which your video fills the text characters, and Corel followed suit with a similar tool in VideoStudio. Look for an application that lets you edit titles in WYSIWYG (what you see is what you get) mode, so that you can type, format, and time it right over the video preview.
This was a simple blog post I created about an email marketing tool called WiseStamp and even so the video was over 10 minutes in length which is really overkill. So this editing bay is important to start refining and editing the key points of your article and then at the end add a link to your website where they can get the full content piece or link to sales page.
Advanced abilities continue to make their way into accessible, affordable, and consumer-friendly video editing software as each new generation of software is released. For example, multicam editing, which lets you switch among camera angles of the same scene shot with multiple video cameras, used to be a feature relegated to pro-level software. Now this and many other advanced effects are available in programs designed for use by nonprofessional enthusiasts.
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The pace of video creation is also accelerating as video production studios and digital marketing companies seek to better cater to millennials -- the first digitally native generation, for that matter -- and to teens. More than half of organization in the study said they create video content at least thrice a week, and 56% said they create video content daily.
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